Tamagotchi was released on November 23, 1996. This "handheld care toy" became a big fad mainly among high school girls.

Afterward, it made a return in 2004 with Tamagotchi Connection that had a built-in infrared communication feature, and then a series of models followed with new fuctions and ways to play.
Since 1996, a total of about 91,000,000 units have been sold across the world. (Up until March 2023.)

On July 2023, the first built-in Wi-Fi model "Tamagotchi Uni" was released worldwide. You can meet Tamagotchi characters from around the world via the metaverse called "Tamaverse".

From fans who feel nostalgia from playing it in the past, to new Tamagotchi fans,